PRODUCT RESEARCH TRAINING

BUILD AN
INSIGHTS-LED
PRODUCT TEAM
IN 30 DAYS

Our product research training gives your team the skills to make confident, user-centred product decisions while building internal research capability. Training & coaching that actually work.

2 spots per month available

If your team's product decisions feel like expensive guesswork ...

❌ Gut-based product decisions → Burning $100k+ on features only 5% of users want

❌ "Talk to users" without skills → Biased research that confirms what you already believe

❌ Research disconnected from business goals → Building insights nobody trusts or uses

❌ Wrong approach → Rediscovering data you already have

❌ Raw research sits unused → Slowing down decisions instead of accelerating them

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Without the right skills, your team is going through expensive motions that don't improve your product.

2 spots per month available

BENEFITS FOR YOUR
TEAM & BUSINESS

AUTONOMY

Run professional research without external help and make faster, confident decisions

COST SAVINGS

Reduce product waste by 40%+

Increase feature adoption by 3x

Eliminate bad feature ideas before they fail

ROI

Build research capability that stays with your organisation permanently

2 spots per month available

PRODUCT RESEARCH TRAINING THAT WORKS

Live training + small group breakouts + coaching
 Not just courses - ongoing support with your real projects

Built for non-researchers
Designed for product teams with little or no research skills

Business ROI focus
Every technique ties to measurable business outcomes

Proven at scale

2 spots per month available

4 modules
+
8 coaching sessions
=
research-ready team

Foundations: Get research right and avoid mistakes

  • Master the research methods landscape - when to use what approach

  • Avoid the 5 biggest research mistakes teams make

Planning: Focus on user success and revenue gains

  • Define goals and questions that drive product decisions

  • Build stakeholder buy-in and ongoing trust

Running: Seek truth, not validation

  • Neutralise bias in user research (the #1 thing that kills good insights)

  • Master moderation, observation, and note-taking techniques

Delivering: Insights that drive the right product decisions

  • Turn raw data into gold, supported by AI

  • Apply insights that drive your business and delight your customers

Coaching included

8 hours to work directly with Rob on your real projects. Get feedback on research briefs, moderation guides, and synthesis. Ensure your team applies training immediately.

2 spots per month available

MEET YOUR RESEARCH COACH

Rob Manzano spent 20+ years building user research practices at leading tech companies. He's helped hundreds of product teams transition from gut-based decisions to user-driven development.

Unlike academic, formalistic training, Rob's approach is built for the real world - fast-paced product teams that need practical skills and pragmatic solutions, not theory.

2 spots per month available

Modified Image Karl Moritz Hermann, Founder and CEO, Reliant.ai "UPSKILL transformed how our team gathers and applies customer insights. We went from ad-hoc conversations to a structured approach that actually drives product decisions. Rob's training gave our sales and product teams the confidence to conduct meaningful research that shapes our product to meet customer needs and ultimately drives our commercial success. But what made the real difference were the ongoing coaching sessions - they ensured our team embedded these skills into daily work. The ROI was immediate, and the capability is now permanently part of how we operate. 10/10!"
Modified Image Ewald Christians, former VP Product, SoundCloud (now VP Product/Partner, BCG X) "At SoundCloud, Rob worked closely with our product managers, designers, and engineers. His hands-on approach helped us make more informed product decisions and integrate user insights into our decision-making. I strongly recommend Rob's services to any organisation looking to elevate their user-centric practices."
Modified Image Martin Eliason, CPO, PVcase "At PVcase we help our customers turn obstacles into opportunities, securing economic and sustainable success at every stage. Understanding our customers' needs and priorities is paramount, but we realised that sometimes we were running research that didn't make sense - lacking the rigour to prioritise projects and make the most of each customer session. Rob's UPSKILL training has been pivotal to our product success. With his guidance, we're able to sharpen our product proposition and ensure it's insight-informed day-to-day. The investment was absolutely worth it."
Modified Image Marianne Guillen, Senior Design Director, Spotify "Rob enhances product strategy with clarity and precision, nurturing a lasting culture of data-informed decision-making. His contributions are invaluable."
Modified Image Paul Combs, Head of Design, PVcase "UPSKILL's highly interactive sessions gave our designers and product teams practical skills they could apply immediately. But what made the real difference was the ongoing coaching - it ensures the value extends far beyond the end of the actual training sessions, creating long-lasting knowledge. Rob's coaching has helped the teams apply what they learnt; do better, more focused research, and rely on lasting and solid research capabilities that connect our distributed organisation with clear customer insights. Highly recommend."
Modified Image Prarthana Johnson, former VP Design, SoundCloud (now Head of Design, Atlassian) "Rob shifted our perspective from assumption-based to user-focused. His approach was pivotal in implementing a product strategy that our users embraced. The transformation was truly impressive."
Modified Image Anne Pascual, SVP, Zalando "Rob's contribution to Zalando was transformative. His leadership significantly allowed us to take data-informed measures. Rob's approach is invaluable to any team."

2 spots per month available

No risk.
Lots of fun.

100% money-back guarantee if you’re not satisfied within 30 days.

UPSKILL is tailored to your team size and needs. Most product leaders invest €15,000-€45,000 to transform their entire team's research capability.

  • Complete team transformation (4 tailored modules)

  • 8 personalised coaching sessions with real projects

  • Research templates and frameworks your team will actually use

  • Up to 6 months of ongoing support

2 spots per month available

FREQUENTLY ASKED QUESTIONS

  • UPSKILL works with your existing projects, not against them. Coaching sessions use your team's real research needs, so they're learning while making progress on actual work. Most leaders see improved decision-making within the first 2 weeks.

  • A senior researcher costs €80k-120k annually. UPSKILL transforms your entire team for a fraction of that cost, and the capability stays with your organisation permanently. Most teams save 10x the program cost within 6 months.

  • Even experienced teams benefit from Rob's systematic approach and business-focused methods. The coaching sessions identify gaps and optimise what's already working. Past clients with research experience often see the biggest improvements.

  • The coaching model ensures immediate application. Rob works directly with your team on their real projects, so skills get embedded in their daily workflow. You'll see decision-making improvements within weeks, not months.

  • Yes, though research culture spreads faster when entire product teams train together. Many leaders start with 3-5 people and expand after seeing results. We can customise the program for any team size.

Want to make great decisions
for your customers and business?

2 spots per month available